state tourism director of the year
Michigan’s Dave Lorenz Named State Tourism Director of the Year
U.S. Travel Association | August 22, 2023
SAVANNAH, GA -Dave Lorenz, vice president of Travel Michigan, has been named national State Tourism Director of the Year for 2023. “Dave is a tremendous steward of Michigan’s diverse and thriving travel industry,” said U.S. Travel Association President and CEO Geoff Freeman. “His dynamic approach to marketing the Great Lakes State has been highly successful, creating meaningful benefits for the economy and people of Michigan in an increasingly competitive domestic travel market.” Lorenz was announced as the honoree before more than 1,000 destination marketing professionals at the U.S. Travel Association’s annual Educationa...
Puerto Rico’s Brad Dean Named State Tourism Director of the Year
U.S. Travel Association | August 17, 2021
LOS ANGELES — August 17, 2021 — Brad Dean, Chief Executive Officer of Discover Puerto Rico, has been named national State Tourism Director of the Year for 2021, marking the first win for Puerto Rico. Dean was announced as the honoree before more than 650 destination marketing professionals attending the U.S. Travel Association's annual Educational Seminar for Tourism Organizations (ESTO) conference, the premier annual gathering for destination and tourism leaders, held live in Los Angeles. U.S. Travel's National Council of State Tourism Directors—a body representing the tourism offices of all states and U.S. territories—votes on th...
U.S. Travel Honors Tourism Marketers at ESTO
the U.S. Travel Association | August 16, 2018
PHOENIX (August 16, 2018)—The U.S. Travel Association announced the recipients of the 2018 Mercury and Destiny Awards and the State Tourism Director of the Year at its 35th annual ESTO conference (the Educational Seminar for Tourism Organizations), held here August 11-14. Twenty-six U.S. Travel member organizations were honored for excellence and creative accomplishments in destination marketing and inspiring the continued development of imaginative promotional programs. Mercury and Destiny Awards A full list of the Mercury and Destiny Award recipients is available online. The Destiny Awards recognize excellence in destination mar...
North Dakota’s Sara Otte Coleman Wins 2018 State Tourism Director of the Year
The U.S. Travel Association | August 14, 2018
PHOENIX (August 13, 2018)—Sara Otte Coleman of the North Dakota Tourism Division has been named national State Tourism Director of the Year for 2018. Otte Coleman was announced as the honoree before more than 900 of her peers at the U.S. Travel Association's annual ESTO conference, held this year in Phoenix. The U.S. Travel Association's National Council of State Tourism Directors—a body representing the tourism offices of all states and U.S. territories—votes on the award annually ahead of the Educational Seminar for Tourism Organizations (ESTO) conference, the premier annual gathering for destination marketin...
Louisiana’s Kyle Edmiston Wins 2017 State Tourism Director of the Year
U.S. Travel Association | August 29, 2017
MINNEAPOLIS (August 29, 2017)—Kyle Edmiston of the Louisiana Office of Tourism has been named national State Tourism Director of the Year for 2017. Edmiston was announced as the honoree before more than 850 of his peers at the U.S. Travel Association's annual ESTO conference, held this year in Minneapolis. The U.S. Travel Association's National Council of State Tourism Directors—a body representing the tourism offices of all states and U.S. territories—votes on the award annually ahead of ESTO, the premier annual gathering for destination marketing professionals. "Louisiana tourism numbers are stronger tha...
