steffan berelowitz
How to Create Alignment From a Fragmented Booking Funnel
Steffan Berelowitz | September 22, 2022
By Steffan Berelowitz While leisure and even group travel is starting to rebound en masse, from shifting markets to consumer privacy changes, there’s just no denying the extent to which the pandemic has reshaped the hospitality industry. Major shifts in guest expectations and the role of digitization are impossible to ignore when it comes to preparing for future success. In order for you to understand who your guests are and what they want, it’s important to unify the first-party data you own and build on those insights. However, when that data is trapped in disjointed tech stacks that don’t speak to each other, those insights rem...
Beat the OTAs: Use Your Hotel Website to Tell a Unique Brand Story
Steffan Berelowitz | October 1, 2018
By Steffan Berelowitz Competing with OTAs for direct bookings continues to represent an uphill challenge for hotels. The likes of Expedia and Booking.com have become masters at conversion, investing millions to whisk shoppers from browsing to booking in the minimum amount of steps. However, the transactional nature of this experience is far from inspiring. It also makes it hard for hotels to stand out and showcase their unique personality. Deals and limited offers therefore become the means of differentiation, which clearly isn't good for business. To stand out from the crowd and drive more direct bookings, it's important to think of yo...
Which Hotel Tech Trends Have Staying Power?
Steffan Berelowitz | July 21, 2016
by Steffan Berelowitz Technology has progressed at an incredible rate in recent years, with mobile catapulting to the top and surpassing expert predictions. Tech has found a way to cross all industries, but in hospitality it has made a significant impact. As a result, technology has become essential in attracting and retaining guests, and in improving overall guest satisfaction. There's always a lot of buzz whenever a new technology emerges onto the market, and inevitably some hotels experiment with them. But which ones should the industry adopt, and which should they avoid? Here are our takes on the hottest tech trends that hotels shou...
