steffen raub
What Hospitals Can Learn From the Hospitality Industry – The Strategic Perspective
EHL | August 19, 2024
A strategic look at what hospitals stand to learn from their neighboring industry, hospitality. Though serving different purposes, both sectors share potential success factors. In terms of developing a stronger sense of customer satisfaction for the patient, many lessons can be learnt from analysing what hospitality strives to do well. Some parallels between hospitals and hospitality At first sight, the healthcare and hospitality industries appear to be miles apart. However, a closer look reveals many parallels between the two - and these are not limited to the common Latin root of the words hospital and hospitality. The core mission of a...
CSR: Make It Real and Tell Your Story
November 29, 2017
Many of the world's corporations engage in charitable projects. Some do so because they sincerely want to improve the world, but others create programs due the expectations of customers, owners, and other stakeholders. A pair of studies from Ecole hôtelière de Lausanne point to a key group that pays careful attention to corporate social responsibility: employees. The studies, by EHL Professor Steffen Raub – together with Stephan Blunschi of the Swiss retailer MIGROS in one case – investigate the mechanism by which CSR increases employees' loyalty and effectiveness. In recent years CSR has become a focus of many ...
