Five-Star Park City Hotel Finds Success With Digital Marketing During COVID-19 Shutdown

GCommerce | November 5, 2020

Park City, UT, November 5, 2020- Five-Star Park City hotel, Stein Eriksen Lodge, partnered with GCommerce to run digital marketing efforts during COVID-19 to maintain brand awareness in key markets in order to secure market share upon reopenings. Being aware that the Stein Eriksen Lodge name and brand would still have interest for online searchers even during their pandemic closure, GCommerce kept the “lights on” with paid search brand and name terms to ensure searchers would find Stein Eriksen Lodge’s website when thinking of future stays and vacations throughout the Spring of 2020. “Nobody knew what to expect when the COVID-19...