Hotels: Are you a Clunker or a Sports Car?

Stephan Wiesener | July 26, 2018

By Stephan Wiesener "The most successful technological innovation should feel so natural to the user that it's almost completely invisible. We only notice things when the user experience is awkward or clunky, or when it simply doesn't work." Otto Berkes, CTO CA Technologies This quote is more than two years old, and yet, the hospitality experience still feels clunky, both for hotel staff, as well as for guests. Just think of the check-in experience at most hotels: the front desk staff must ask the guest key details (name, etc.), look up the reservation, make sure the guest has the right room assignment and that the roo...