Travel Memory Deficit: Research Reveals What Brits Miss Most About Travel and How They Plan to Make Up for Lost Time

Hilton | November 10, 2020

Research conducted by Hilton shows that travel creates some of our most unforgettable, favourite memories, and right now people are feeling that loss more than ever. The survey revealed what Brits miss most about travelling, with the chance to create new memories topping the list of the most longed for experiences. Almost two thirds (64%) claim this is the part of travel they yearn for the most, with Generation Z feeling the most cheated of the chance to create new travel memories in 2020 (73%). With COVID-19 making international trips more challenging, almost three quarters (71%) of Brits said the pandemic had made them more appreciative ...