stephen fitzgerald
Having a Nash Bash: How Your Hotel Can Capitalize on Events To Increase Direct Bookings
Stephen Fitzgerald | August 8, 2023
By: Stephen Fitzgerald, Vice President, Hotels, at Sojern From bachelorette parties to concerts, Nashville is an increasingly-popular destination for events–and these events are selling out hotel rooms well in advance. Recently, the Music City hosted concerts from artists like Taylor Swift to George Strait, both of which drove a sharp spike in hotel bookings. In fact, room rates at mid-range hotels during the Taylor Swift concert weekend ran upwards of $1150 per night. And it’s not just concerts driving bookings: Nashville is becoming a bachelor and bachelorette party mecca, and many of these parties take place during weekends without ...
Beyond Programmatic: Why Hotels Need End-to-End Marketing to Drive Direct Bookings
Stephen Fitzgerald, Vice President, Hotels | June 22, 2023
By Stephen Fitzgerald After a strong recovery in 2022, the hotel market is continuing to climb. The U.S. hotel market is projected to rise by 7% this year and summer travel is off to a strong start. In spite of inflation and economic concerns, leisure travel is bucking the trend–at least for now. Recent earnings reports suggest that demand is strong, and is projected to continue throughout the year. However, hotel bookings are cyclical, and hotel marketers must find new ways to bolster bookings in the future, which means wooing travelers with the right message, the right deal, in the right place, and at the right time–which is no small...
Sojern Expands Leadership Team With Strategic New Hires
Sojern | February 2, 2023
SAN FRANCISCO – February 2, 2023 – Sojern, the leading digital marketing platform built for travel, today announced the expansion of its leadership team with strategic new hires. The new hires come at a time when many technology companies face market challenges. With the recovery of the travel industry underway, Sojern’s business supports travel brands that match the market demand—focusing on specific verticals such as hotels and destinations while investing in technology and people. New hires include: Preeya Patel, Vice President, People and Stephen Fitzgerald, Vice President, Hotels North America. “At Sojern we continue to in...
