storytelling
Creating Memorable Guest Experiences: Personalization With Storytelling
Dr. Suzanne Godfrey | May 9, 2024
By Dr. Suzanne Godfrey In the world of hospitality, experiences play a crucial role in creating lasting memories for guests. While everyone may talk about the ideal guest experience, it's essential to recognize that not all experiences are created equal. What truly sets a guest experience apart and makes it unforgettable? Personalization is obviously key. Tailoring each interaction to the individual guest's preferences and needs can elevate a stay from ordinary to extraordinary and as a result, be highly memorable. But there is more than just understanding preferences and meeting needs... This article helps hoteliers to understand h...
Applying the Art of Storytelling to How You Sell Rooms
Larry Mogelonsky | August 7, 2019
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Emotions underpin all travel purchases, so it's a given that to enhance sales you should seek out ways to elicit greater positive sentiments for your property. For this, consider deploying the storytelling technique of revealing specific details about your product, particularly for your guestrooms which, as your primary revenue source, need a personalization boost through how you depict their attributes. Specificity Is the Story Vague language doesn’t excite our imaginations. It doesn’t give us a morsel to latch on to and connect with past memories. In other words, it la...
With Flip.to, Adventures on the Gorge Primed for Season Ahead After Inspiring New Audience of More Than 160K in 6 Months
Flip.to | March 19, 2019
Advocacy marketing platform builds momentum year round with help of their guests March 19, 2019 — Orlando, FL — Adventures on the Gorge—premier West Virginia adventure destination on the rim of the New River Gorge—has tapped the Flip.to advocacy marketing platform to drive growth by opening up an entirely new channel of travelers for their vacation resort. 6 MONTHS OF GROWTH WITH ADVOCACY Launched in August of 2018, the property has sparked conversations with travelers worldwide, since reaching a new audience of over 160,000. This is in addition to converting thousands of unique site visitors and warm leads who a...
Storytelling Is Not an Option Anymore, It Is Who You Are
Geoff Andrew | July 11, 2018
By Geoff Andrew People have been telling stories for thousands of years and still stories have a powerful effect on people. But how does successful storytelling work in the hospitality world? In the interview, Geoff Andrew explains why storytelling is particularly important for independent hotels and which hotels he believes have already perfected storytelling. Why do you think every hotel needs a good story to tell? With the growing influence of social media on people's booking decisions, hoteliers need to communicate as storytellers to stay relevant online. Travelers tell stories about hotels on social media and rating platforms. ...
