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STR Tourism Consumer Insights

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STR Tourism Consumer Insights

STR Tourism Consumer Insights

Change in Travel Accommodation Preferences Continues

STR | December 16, 2021

Despite successful vaccination programs in many countries around the world, the continued challenges around COVID-19, like the new Omicron variant, have brought back travel restrictions and social distancing requirements across the globe. STR’s Tourism Consumer Insights team continues to keep a close eye on tourism trends as well as travel accommodation preferences because of the pandemic. In November 2021, shortly before news of Omicron had surfaced, STR undertook a new online survey using its Traveler Panel–an engaged audience of travel consumers–to examine sentiment and how it might affect industry fortunes at this uncertain time...

Tourism After Lockdown: A New Standard of Accommodation Preferences?

STR | August 31, 2021

Despite continued challenges due to the Delta variant, many countries around the world, thanks to successful vaccination programs, have started to relax travel restrictions and social distancing requirements. As a result, more travelers can now explore beyond their locality. But, as restrictions have relaxed and different parts of the world have become more accessible, what changes can be seen in consumer accommodation preferences? To answer this and other questions as COVID-19 continues to disrupt travel, STR’s Tourism Consumer Insights team has kept a close eye on tourism trends throughout the pandemic. In this recent wave of re...

Tourism After Lockdown: Travel Barriers

STR | April 16, 2021

STR’s Tourism Consumer Insights team has been keeping a close eye on traveler and tourism trends as the industry moves through the most optimistic point of the pandemic. The twists and turns of the COVID-19 pandemic have contributed to seismic changes in tourism. These include the cessation of international travel for some countries, and, as discussed in previous “Tourism After Lockdown” pieces, shifting preferences when it comes to choosing accommodation and places to visit. In February 2021, STR conducted quantitative research via its Traveler Panel to examine attitudes toward travel in this “new COVID world.” In this bl...

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