strategic alliance
Hotel Equities and Greenwood Hospitality Form Alliance Adding 30 Lifestyle, Experiential and Full-Service Properties to Hotel Equities’ Portfolio
Hotel Equities | March 21, 2022
ATLANTA, GA – March 21, 2022 – Today, Hotel Equities (“HE”) is pleased to announce the formation of a strategic alliance with Colorado-based Greenwood Hospitality (“Greenwood”). The combined portfolio of HE and Greenwood will be in excess of two hundred hotels. The Greenwood portfolio of thirty hotels spans coast to coast and consists of award winning high-end independent and branded hotels including Marriott, Hilton and IHG. The alliance combines the unique strengths and resources of Greenwood, a celebrated leader in lifestyle, experiential and luxury hotels, and HE with its successful history of award-winning select a...
HFTP and HSMAI Renew Strategic Alliance
HFTP | January 20, 2022
Austin, TX— January 20, 2022 — Hospitality Financial and Technology Professionals (HFTP®) and the Hospitality Sales and Marketing Association International (HSMAI) have renewed their commitment to collaborate on industry advancing initiatives. The two leading-associations have long worked together via co-located events, knowledge-sharing, research and recognition of industry leaders. This recent partner agreement continues this tie through 2024. “The technology, finance and marketing fields considerably overlap — the foundational focus of HFTP’s and HSMAI’s stakeholders,” said HFTP CEO Frank Wolfe, CAE, FIH. “Throu...
Hotel Equities Forms Strategic Alliance With Sethi Management
Hotel Equities | November 30, 2021
ATLANTA, GA – November 30, 2021 – Today, Hotel Equities (“HE”) and Sethi Management (“Sethi”) announced the formation of a strategic alliance whereby HE will provide operational oversight, resources, and national support to all hotels within the Sethi portfolio. Hotel Equities began transitioning Sethi’s hotels into its portfolio in late October and will be fully integrated by December 1. Sethi is based in Carlsbad, California and has a 40-year history as successful owners and operators of more than 75 businesses across a diversified management portfolio including retail, restaurants and hotels. By combining resources with ...
Hotel Equities Enter Strategic Alliance With The Witness Group, Assumes Management of 36-Hotel Portfolio
Hotel Equities | September 22, 2020
ATLANTA — (September 22, 2020) — Hotel ownership, management and development firm, Hotel Equities (“HE”), and its global private equity affiliate, Virtua Partners (“Virtua”), announced they have entered into a strategic alliance with The Witness Group (“TWG”), a premier hospitality development and investment group. Hotel Equities transitioned and assumed operations of The Witness Group’s portfolio of 36 hotels on September 1. Brands represented are Marriott, Hilton, IHG and Hyatt. Discussions on the strategic alliance began in early 2020. After identifying immediate synergy in company culture, values and vision, the con...
