How Great Organizations Use Purpose-Driven Leadership to Motivate Employees

Ian Scarth FIH | November 23, 2021

By Ian Scarth FIH   Formerly Professor of Food and Beverage and Service Operations Management at EHL, Ian Scarth has a background in strategic development and leadership within the hotel and hospitality sectors. In this article he gives his views on what it means to be a purpose-driven organisation.   ‘Purpose-driven organization’: What does it mean? Many leaders claim to have a purpose that’s clear, well defined and communicated throughout their organisation. However, making that purpose sustainable so it adapts to ever-changing business needs and keeps up with market expectations while all the time keeping team me...