U.S. Spring Break Destinations Continue Dominance With Peak Still to Come

STR | March 23, 2022

Leisure travel continues to be particularly strong in the U.S. as spring kicks into gear, and the biggest hotel performance wins recently have come in those U.S. markets that are traditional Spring Break destinations. At the same time, major urban centers are seeing some return of transient business demand along with increases in group bookings. Since last month’s update, travelers have continued to seek relief and respite in warmer or winter-fun locales, as shown by hotel performance data for the four weeks ending 12 March 2022. This is an especially good sign for the industry as the largest percentage of K-12 students are not expected...