Can Mobile Apps Make for Happy Hotel Guests?

JLL Real Views | April 1, 2016

By Suchi Rudra Their business and leisure trips are no exception – especially as the hotel industry increases the quantity and quality of its mobile offerings to improve the guest experience. Most major hotel chains now offer a mobile app that takes care of room bookings, check-in, room service and check-out—in fact, hotels are projecting that as many as half of their reservations will soon be made through their mobile app. Lauro Ferroni, JLL's head of hotel research, says that there's an incredibly high adoption rate of the mobile app in the industry, and it's being used for a variety of services to improve accessibility a...