Independent Hotels Have Reasons to Celebrate: Data Shows Beating Chains in ADR, Growth

Expedia Group | July 6, 2018

By Sue Spinney As competition among hotels remains heated due to new construction and market saturation, independent hotels continue to thrive and outpace chain hotels in both growth and average daily rate (ADR). For the second year in a row, Expedia Group data shows unbranded properties had greater average daily rates (ADRs) and overall revenue growth than their branded hotel brethren. Comparing Q1 2018 to Q1 2017 Expedia Group data, independent popularity once again soared, with independents continuing to grow twice as fast as chains, consistent across both domestic and international bookings. When it comes to Expedia Group VIP Access...