Study Reveals That Travelers Prefer Summarized Review Content Over Full Text Reviews

TrustYou | February 2, 2015

Consumer research identifies how sites can present travel review content to increase consumer trust and bookings Munich, Germany and New York, USA - February 2, 2015 - New York University and TrustYou, the inventor of the Meta-ReviewsTM and global online reputation management leader, have released the results of a study on the role of reviews in the travel planning process. The study examined the preference of consumers when using reviews to make travel purchases, evaluating their time investment, confidence/trust, and mobile experience. Specifically, the study compared user experiences with review summaries versus traditional full text...