super bowl
Las Vegas Forecasted for Highest Hotel ADR in Super Bowl History
STR | January 29, 2024
HENDERSONVILLE, Tennessee—Las Vegas hotel average daily rate (ADR) is forecasted to reach $573 for 9-11 February 2024, which would be the highest level for any Super Bowl weekend on record, according to STR. The market is projected for a Friday through Sunday night occupancy of 87.9%. That level combined with an ADR of US$573 would result in revenue per available room (RevPAR) of US$504. For comparison, the Formula One Vegas Grand Prix that took place in November 2023 produced an actualized ADR of US$502, netting a RevPAR of US$390 over the Thursday through Saturday period. “The Super Bowl’s unique volume of demand, driven by not...
A Super, Super Bowl LVII in the Valley
Zabada Abouelhana | March 6, 2023
By Zabada N. Abouelhana On February 12, Super Bowl LVII was held in Glendale’s State Farm Stadium with nearly 68,000 spectators. Attendance levels were just below the average for the last eight Super Bowls (excluding the COVID-19-affected year of 2021) and below the 2015 game’s 70,288 attendees, also in Phoenix. However, this year’s event did not disappoint the hotel industry in Greater Phoenix. Prior to the weekend, STR forecasted Phoenix’s Super Bowl weekend performance: 94% occupancy levels at $445 average rates, equating to $419 revenue per available room (RevPAR)—the second-highest levels for a Super Bowl weekend in hi...
Los Angeles Hotels Underperform Super Bowl Expectations
STR | March 2, 2022
Los Angeles hoteliers enjoyed a strong lift but underperformed due to the Omicron impact. Since 2011, STR has analyzed the top-line hotel performance impact for the Super Bowl host city, both in terms of absolute performance and year-over-year change. As usual, STR also made a prediction about Los Angeles hotel performance weeks before the event, forecasting revenue per available room (RevPAR) of US$396 for the weekend of the big game (Friday-Sunday). With actualized data now processed, that RevPAR projection was an overestimate as weekend RevPAR reached just US$310 RevPAR. Fortunately, that RevPAR level was still a 272% increase from t...
Los Angeles Hotel Rates Forecasted at $445, Second Highest for a Super Bowl Weekend
STR | January 12, 2022
BROOMFIELD, CO — January 12, 2022 — Hotel average daily rate (ADR) and revenue per available room (RevPAR) in the Los Angeles market are projected to reach the second-highest levels for any Super Bowl weekend on record, according to STR’s forecasting team. The market is projected to achieve an ADR of $445 and a RevPAR of $396 for Friday, February 11 through Sunday, February 13. “Since July, the Los Angeles hotel market has consistently achieved monthly rates near or above pre-pandemic levels,” said Blake Reiter, STR’s director of custom forecasts. “Occupancy has been rapidly improving toward 2019 levels as well, bu...
Super Bowl Hotelier Trends & Tips
February 2, 2017
February 2nd, 2017 - While we can't predict which team will take home a win at this week's Big Game, according to Expedia Lodging Partner Services, we do think that Houston hotels stand to score big. When looking at hotel room demand from the two previous game markets (Phoenix and San Francisco), Houston can expect to see big gains in higher average daily rates (ADRs) and revenue per available room (RevPAR), two common performance metrics for hotels. Additionally, Expedia market managers from Phoenix and San Francisco shared key learnings and insights that Houston hoteliers can leverage to maximize their weekend share and shoulder days....
