surestay collection
The Sather Hotel Berkeley, SureStay Collection by Best Western Makes Its Debut in California
November 6, 2023
Berkeley, California (November 6, 2023) The Sather Hotel Berkeley, SureStay Collection by Best Western has opened its doors in Berkeley, California and invites travelers to experience one of the newest hotel brands in the industry — SureStay® Hotels, comprised of four distinctive brands offering traditional and longer stay travelers comfort and value while away from home. The Sather Hotel Berkeley will stay true to SureStay’s service promise and provide amenities, comfort and value that travelers have come to expect. Located at 1820 University Avenue, Berkeley, California, the hotel has undergone a refresh and features 32 well-appoin...
Best Western® Hotels & Resorts Launches Third Soft Brand, BW Signature Collection by Best Western
Best Western Hotels & Resorts | October 30, 2017
PHOENIX – (October 30, 2017) – Best Western Hotels & Resorts today announced its eleventh brand – and newest soft brand – BW Signature Collection by Best Western. With the arrival of this new product, Best Western now offers soft brand options to hotel owners in most chain scale segments - upper economy and midscale (SureStay CollectionSM by Best Western), upper midscale (BW Signature Collection by Best Western) and upscale and upper upscale (BW Premier Collection®). "An increasing number of hotels in North America and overseas are going independent because they want flexibility and freedom from brand req...
