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BWH Hotels Hosts 3,000 Attendees at Accelerate Conference Showcasing Global Strategy and Momentum for the Future

BWH Hotels | October 25, 2024

Phoenix, Arizona (October 25, 2024) – BWH Hotels, the leading hospitality enterprise comprised of three hotel companies including WorldHotels™, Best Western® Hotels & Resorts, and SureStay® Hotels, hosted its annual convention this week in Charlotte, North Carolina. With “Accelerate” as this year’s theme, nearly 3,000 attendees, including BWH Hotels’ hoteliers, operators, and partners from around the globe, came together to celebrate one another’s accomplishments and set the groundwork for a successful year ahead and beyond. “We chose ‘Accelerate’ as our theme because it perfectly encapsulates the energy and momen...

SureStay by Best Western Glendive Yellowstone River Welcomed in Glendive, Montana

BWH Hotels | June 30, 2023

Glendive, Montana (June 30, 2023) - The SureStay by Best Western Glendive Yellowstone River has opened its doors in Glendive, Montana, and invites travelers to experience the SureStay difference – SureStay® Hotels, which is comprised of four distinctive brands offering traditional and longer stay travelers’ the comfort and value they want while away from home. The SureStay by Best Western Glendive Yellowstone River will provide guests with an experience they can count on and the amenities today’s travelers have come to expect. SureStay’s service promise reflects the brand and the hotel’s commitment to providing quality service...

Owner Sue Werschky Debuts Best Western’s SureStay Hotel Brand with Opening of SureStay Plus Poteau, OK

SureStay Hotel Group | February 7, 2017

POTEAU, Okla. (February, 2017) The SureStay Plus Poteau is opening its doors to guests in Poteau, Oklahoma. This property is one of the first of its kind to join one of the newest hotel brands in the industry – the SureStay Hotel Group℠. The SureStay Plus Poteau will provide guests with an experience they can count on and the amenities today's travelers have come to expect. SureStay's service promise reflects the brand and the hotel's commitment to its guests: "If something goes wrong, we will make it right. You should feel sure about your stay." "The SureStay Plus Poteau is a welcomed addition to our growing portfolio of SureSt...

Best Western Hotels & Resorts Unveils New “White Label” Franchise, Sure Stay Hotels

Best Western Hotels & Resorts | September 27, 2016

Phoenix (September 27, 2016) – Best Western® Hotels & Resorts today made a bold move, introducing SureStay Hotels - a revolutionary new 'white label' franchise model in the hotel industry. SureStay will operate as a separate subsidiary while plugging hotel owners into the company's infrastructure and distribution channels. With three distinctive brands – SureStay Hotel (Premium Economy), SureStay Plus Hotel (Lower Midscale) and SureStay Signature Collection (Midscale Soft Brand) – Best Western aims to provide options in the marketplace for franchisees who are disillusioned by one-sided contracts that do not del...

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