Best Western Hotels & Resorts Unveils New “White Label” Franchise, Sure Stay Hotels

Best Western Hotels & Resorts | September 27, 2016

Phoenix (September 27, 2016) – Best Western® Hotels & Resorts today made a bold move, introducing SureStay Hotels - a revolutionary new 'white label' franchise model in the hotel industry. SureStay will operate as a separate subsidiary while plugging hotel owners into the company's infrastructure and distribution channels. With three distinctive brands – SureStay Hotel (Premium Economy), SureStay Plus Hotel (Lower Midscale) and SureStay Signature Collection (Midscale Soft Brand) – Best Western aims to provide options in the marketplace for franchisees who are disillusioned by one-sided contracts that do not del...