What Is Sustainable Travel: 10 Best Practices

Dr. Carlos Martin-Rios | July 3, 2024

As academics specializing in the travel, tourism and hospitality (TTH) industry, we have trained and advised dozens of companies in their journey towards sustainable businesses. There is so much more to sustainable travel & tourism than the generic statements you see on brand websites - which are invarably an attempt to greenwash. TTH firms are accountable and must take the changes taking place seriously, from Greta Thunberg's movement to new priorities in the World Economic Forum´s agenda or the ever-growing list of world moguls taking on a leading role in the fight against climate change. For that reason, we have identified 10 ...