What Does Sustainable Travel Mean to Consumers Today?

Booking.com | April 25, 2016

NEW YORK, April 25, 2016 -- In celebration of Earth Day 2016, Booking.com, the global leader in connecting travelers with the widest choice of incredible places to stay, has revealed findings from its global Sustainable Travel Report[1] , identifying what the term "sustainable travel" means to consumers, how sustainable accommodations are viewed, and what the future holds for eco-conscious travelers. What does green mean? Nearly half (47%) of American respondents said they consider themselves to be sustainable travelers, rising to 72% amongst Chinese respondents and dropping to 25% amongst the Japanese, with findings showing a...