swiss tourism
Swiss Tourism Outlook 2023: Datafication for Resilient Tourism
EHL | December 1, 2022
What is Resilient Tourism? Understanding the definition of resilience and tourism helps to get a sense of it, but simply said, 'resilient tourism' refers to the practice of reducing risk for destinations and tourism businesses, and anticipating future shocks. It is not a secret that the past years have been the most challenging ever for the international travel sector. The UNTWO declared that the pandemic caused a 72% drop in international travel with 1.1 billion fewer international tourists in 2020. While countries were striving to respond in a state of shock and in a constant global health crisis, the travel sector was gro...
The Swiss Tourist Happiness Index
November 30, 2017
By Dr Yong Chen How should we measure the tourist experience? Material well-being, or GDP, is regarded by some as insufficient to measure our quality of life and the evaluation of specific services in terms of customer satisfaction may also be somewhat lacking. For various industries that cater to tourists and practise the essence of hospitality through nurturing host-guest relationships, tourist happiness may be a better measure of service performance and destination competitiveness as it takes into account not just lobbies and facilities or services provided, but also factors in the whole tourist experience. What then are the factors...
