IHG Hotels & Resorts Taps into the Future of Travel Planning at SXSW Sydney 2024

IHG Hotels & Resorts | October 16, 2024

IHG Hotels & Resorts offered festival-goers and consumers a stress-free way to plan their next holiday at South-by-South-West Sydney (SXSW) October 14-20, thanks to innovative technology that taps into the subconscious mind. The aptly-named IHG Hotels & Resorts ‘Mind Lobby’ is a futuristic, experiential activation that launched on Sydney’s International Convention Centre Forecourt throughout the week-long event and sits at the heart of IHG’s official partnership with SXSW Sydney 2024. Using cutting-edge eye-tracking technology, the IHG Hotels & Resorts Mind Lobby is a cinematic experience that tracks and monitors userâ...