Taj Hotels Bucks the Expansion Trend Going From Three Brands to Just One

Taj Hotels Palaces Resorts Safaris | February 9, 2017

Mumbai, 9 February 2017: The Indian Hotels Company Limited (IHCL) is pleased to announce that all hotels in the current portfolio globally will now be grouped under a single branded house identity: Taj Hotels Palaces Resorts Safaris. This aligning of brand architecture is driven by the strong legacy of Taj across decades and reinforces the deep resonance of brand Taj with its guests, and embodies the vision of its founder Jamsetji Tata. It also connects back to the recently unveiled Tajness philosophy which takes the best from the Taj's past and redefines it for the future. Tajness is a sum of guest experiences that seek their inspi...