tambourine
HSMAI South Florida DMO Achievements & 2024 Forecast Luncheon Highlights Successes and Strategies for Tri-County Tourism Promotion
April 2, 2024
FORT LAUDERDALE, FL - April 2nd, 2024 -- On Thursday, March 28th, the HSMAI South Florida Chapter hosted the Annual South Florida DMO Achievements & 2024 Forecast Luncheon at the Hyatt Centric Las Olas Fort Lauderdale. The event brought together a diverse audience of sales, marketing and revenue management industry leaders seeking insights into the future of the Tri-County tourism promotion.Christina Davis, Co-President of HSMAI South Florida, served as the event's host, while Dr. Peter Ricci, Co-President of HSMAI South Florida, expertly moderated the panel of speakers. The panel featured distinguished representatives from leading Destin...
How Good Hotel Marketing Can Give Group Sales a Leg Up
Tambourine | March 5, 2020
Five practical ways to start closing the gap between your sales and marketing strategy. Your sales team has a very big job. They’re on the front lines, rolling out the red carpet for a revolving door of meeting planners. Without a doubt, this hardworking team could use an assist, and skilled marketing – from communications to collateral – is the best, most cost-effective way to deliver the support they need. If your marketing team isn’t doing its job, the negative consequences will ripple through your group sales efforts. And vice-versa. It’s important for sales and marketing teams to double down on the basics and zero in on the ...
Generate Group Leads With Rich Destination Content
Tambourine | October 11, 2019
Content isn’t just for attracting leisure travelers. Woo meeting planners and group guests with your depth of local knowledge. Destination content isn’t just vital to attracting leisure guests to your hotel; it is also crucial for generating group sales leads, giving your sales team another effective tool at their disposal. When meeting planners book a hotel for a conference, convention or similar event, they’re not just looking for meeting spaces, a ballroom and quality accommodations for their attendees. They want to feel that the hotel they’ve selected is the epicenter of the destination where it is located, and that choosing you...
GDPR Comes to California. Is Your Hotel Compliant?
Tambourine | July 18, 2019
By Tambourine GDPR: One Year Later It all started across the pond, when the European Union’s 2018 General Data Protection Regulation (GDPR) took effect on May 25, 2018. It mandated that companies do more to protect the personal data of consumers. In short—if hoteliers marketed to European Union citizens without the proper permission, then they were in violation and could be fined. How that might have looked in practice: If a hotel captured the email of an EU citizen using the wifi on property. And then sent an email to them without having captured the proper consent, they would be in violation. Initially, the new law made...
Tambourine Shares Why Travel Intent Products Are Baffling Hoteliers
Tambourine | June 21, 2019
A helpful guide to the travel intent products hoteliers should care about. In the war to shift share away from the OTAs and maximize direct bookings, hotel marketers have become tactical experts with their media dollars. When they invest a dollar into a media channel, they expect to see a return. As more and more hoteliers adopted the “SHIFT SHARE” mentality, Google Branded Search campaigns became the go-to marketing solution for hoteliers looking to stay high on search results and battle the OTAs (who are aggressively bidding on your hotel’s brand keywords) for direct bookings. Essentially, it’s cheaper to run ads to capture the boo...
One Message Does Not Fit All: How Smart Hoteliers Are Personalizing Their Ads to Capture New Audiences
Tambourine | May 7, 2019
Easy options you can implement immediately to personalize your ad messaging to capture new audiences. One of the biggest mistakes hotel marketers make when planning ad campaigns and promotional offers are building these campaigns around very broad, one size fits all messaging. In their effort to appeal to everyone, these ads run the risk of appealing to no one. The Good News: New ad platforms and ad technology (from google, facebook and Instagram, to travel intent and the OTAs) make it easier than ever to identify highly specific audiences so that you can tailor your ad messaging to suit them. The Bad News: Staying current with the alwa...
Want More Direct Bookings? Give the Best Answers
Tambourine | March 6, 2019
Driving direct bookings on your hotel's website isn't just about using tactics like social advertising, PPC campaigns and SEO to ensure a steady flow of visitors to your homepage. It's equally important to ensure that once those viewers arrive, your site is anticipating and answering the questions potential customers have, which in turn moves them along through the booking funnel. According to research by the Nielsen Norman Group, you have about 10 seconds to convince a visitor to stay on your site and potentially make a purchase, before they bail and look elsewhere. That's true for customers looking to buy a hotel stay or a new pair of...
Hotels Talk on Social Media…but Are They Actually Listening?
Tambourine | January 21, 2019
Social listening (also referred to as 'social media monitoring') gives hotels real-time, actionable insight and an opportunity to build long-term loyalty. While hotels take guest reviews on TripAdvisor seriously, they often fail to monitor social media feedback just as closely. As a result, hotels miss out on real-time complaints (and compliments!) and the opportunity to turn angry guests into public evangelists. Here are two immediate benefits of closely monitoring your social media channels: 1. Diffusing Negative Situations Unlike TripAdvisor reviews, you can respond to social media feedback within mere seconds and engage the guest i...
