Tampa Bay Lodging Market: A High-Impact Destination

Hannah McManus | March 9, 2023

By Hannah McManus, Angela Lahti The greater Tampa Bay market area has experienced aggressive growth in the post-pandemic period, reinforcing the market’s position as a high-impact tourism destination. In January 2020, Visit Tampa Bay set a goal to reach one billion dollars in hotel-room revenue by year-end 2025, and this mission was accomplished by Hillsborough County three years ahead of schedule in 2022. Record levels of gross tourist tax collections, a 6% tax levied on hotel room revenues, were also reported in both Hillsborough and Pinellas counties in 2022, far surpassing collections reported in 2019. Average daily rate (ADR) is...