STR: Tampa Hotels Posted Moderate Rate Gains on Super Bowl Weekend

STR | February 19, 2021

BROOMFIELD, Colorado — 19 February 2021 — With limited attendance and game festivities, Tampa’s hotel performance gains came in far lower than that of previous Super Bowl host markets, according to STR. Despite the current pandemic environment, the market was still able to post a 64.5% year-over-year increase in average daily rate (ADR). During the nights of Friday-Sunday, 5-7 February, Tampa posted an absolute ADR of US$245.82, which drove revenue per available room (RevPAR) of US$202.59 (+64.9%). Occupancy in the market was 82.4%, relatively flat in comparison to the equivalent days last year. “Due to the circumstances around ...