targeted marketing
Crafting a Distinctive Identity: The Role of Branding Within the Travel and Hospitality Technology Industry
Alan Young | December 12, 2023
By Alan Young Branding plays a crucial role in niche verticals by helping businesses establish a strong and distinct identity within their specific market segment. According to a study conducted by Forbes, 82% of consumers are more likely to trust a brand that is tailored to their specific needs and interests. This highlights the importance of creating a brand that resonates with the target audience, as it can significantly impact consumer trust and loyalty. In addition to building trust, targeted branding also has a direct impact on the bottom line. Research by McKinsey & Company reveals that companies with strong and relevant br...
Zoox Smart Data Approaches 30 Million Online Traffic Connections for Q1 2022
Zoox Smart Data | April 29, 2022
The results for the period from January 2022 through March 2022 continue to prove the reach and effectiveness of the data collection and strategic marketing platform from Zoox. ALPHARETTA, GA – APRIL 29, 2022 – Zoox Smart Data (“Zoox”), an international provider of technological solutions that harness big data to build customer profiles from existing Wi-Fi networks, today announced its internet traffic results for Q1 2022. Guests connecting to hotel Wi-Fi networks enhanced by Zoox reached just under 30 million connections, further showing the reach that hotels around the world have with their current targeted marketing efforts. ...
Calistoga Spa Hot Springs Uses Flip.to to Help with Rebranding Efforts
Flip.to | September 11, 2013
Engages 30% of Guests in First Month with Flip.to Orlando, FL — September 13, 2013 — Flip.to is the brand advocate platform that helps hotels boost brand awareness and earn new guests with the help of their most trusted, untapped marketing source- their guests. Since going live with Flip.to in August, the Calistoga Spa has reached over 9,000 social connections. The property turned to Flip.to to help them market to a new demographic of customers after their recent renovation. They felt that Flip.to would help attract that demographic in a way they couldn't naturally do on their own. "As part of our repositioning, we expanded who our ...
Hotel V Forges New Social Connections in First Month with Flip.to
Flip.to | July 12, 2013
Orlando, FL — July 16 , 2013 — Flip.to is the brand advocate platform that helps hotels boost brand awareness and earn new guests with the help of their most trusted, untapped marketing juggernaut- their guests. In just over a month, Hotel V has converted 21% of their guests into advocates driving new unique visitors back to their website, which is uniquely personalized for each visitor based on the guest that they know. Each property has a unique identity that attracts different customer bases. Marketing to two distinct demographics using a single platform presented a unique challenge for their Paris based marketing firm, World Ind...
