Tatyana Tsukanova
The Future of Tech in Hospitality
Tatyana Tsukanova | February 8, 2024
By Tatyana Tsukanova In prehistoric times, our technology was limited to tools made of stone and bone. In the 21st century, we live in an era of technological innovation that is changing almost every aspect of our lives, from communication and education to recreation and entertainment. Technology continues to evolve and in the hospitality industry we have seen drastic changes in recent years. A look into the future is necessary today, if only to better understand the current situation and to plan for 2024, as well as to understand what existing players are already doing and, undoubtedly, what guests and customers expect. Hospitality rides...
Hospitality Trends: A Glimpse Into the Future of the Industry
Lionel Saul | August 16, 2023
Step into the future of hospitality as we uncover the captivating realm of short- and long-term perspectives that are reshaping the industry. Let’s explore how technology is helping hospitality firms create an unparalleled guest experience and learn about the futuristic ideas that spark the imagination and are setting the stage for our extraordinary tomorrow. ---- HOSPITALITY INSIGHTS ---- This month, we have decided to share with you some industry trends. In the short-term perspective section, we have selected the ones you can expect to see in the next 2-3 years, while in the long-term chapter we highlight trends that will take longer to...
Hospitality Trends: What the Future of Higher Education Looks Like
Tatyana Tsukanova | July 19, 2023
By Tatyana Tsukanova, Lionel Saul Education as a way to sustain the tourism and hospitality industry In some countries, the hospitality and tourism industry is a fast-growing industry that is still very much in the developing stage. To sustain this growth, workers are needed. And to ensure a steady flow of hospitality workers, education and training are essential. Albania, to take an original example, is working on developing its tourism infrastructure, such as local and regional roads financed by European funds. However, the country is also working on aligning the education system to support the development of the hospitality and touris...
Hospitality Trends: Unveiling the Harsh Reality of Overtourism
Lionel Saul | June 15, 2023
By Lionel Saul, Tatyana Tsukanova Factors fueling the surge in tourist numbers In recent months, hospitality and tourism industry actors have been eagerly awaiting projections regarding the volume of domestic and international travelers for 2023, hoping that the numbers will reach the level of 2019. Based on current trends, it is expected that in 2023 global tourism will actually outperform 2019, which might be partly due to revenge tourism. For many actors in the industry, this is good news. However, voices have begun to denounce what is being called ‘overtourism’. For some observers, it has gotten out of hand and there are simpl...
Hospitality Trends: How Are the Different Generations Traveling?
Tatyana Tsukanova | May 16, 2023
By Tatyana Tsukanova, Lionel Saul The hospitality and tourism industry has always come up with names to describe cohorts of travelers that share similar interests and behaviors. Sometimes those names follow the famous generation categorization, such as Millennial travelers and Gen Z travelers, or have more tailored-made definitions. Silent travel and its impact In the last decade, the impact of the generalization of smartphone usage has created a new category of travelers: silent travelers. This cohort has adopted mobile technology to enhance or even replace the conventional in-person service delivery that occurs in the hospitality ...
Trends in Hospitality – Wellness and Wellbeing for a Thriving Life
Lionel Saul | April 18, 2023
By Lionel Saul, Tatyana Tsukanova Industry insights A bright future for the wellness market, vegan hotels and indigenous treatment The uncertainty and instability of the past several years have increased the level of stress in employees. In correlation to this, the health and wellness tourism market is growing. Indeed, the Global Wellness Institute expects that wellness tourism expenditures will likely hit $1.3 trillion by 2025. For this year, wellness packages, i.e., trips that focus on holistic well-being such as yoga retreats, are forecast to reach USD 29.3 billion, almost attaining the pre-pandemic level. This growing inte...
Trends in Hospitality – How the Weather Rules the World
Lionel Saul | February 13, 2023
By Lionel Saul, Tatyana Tsukanova In our first monthly digest of 2023, we look at weather patterns and climate change – the most impactful trends in the travel and hospitality industry capable of causing unexpected shifts in our carefully crafted plans. And, yes, how the weather is impacting us was the hottest topic during this latest winter holiday season. Industry insights Summer in winter, disrupted vacations and skiing without snow The tourism and hospitality industry is a weather-sensitive industry and, as a result, the weather has the potential to shape the attractiveness of destinations. We all agree that, ideally, we expec...
Hospitality Trends 2023 – the Future Ahead
Tatyana Tsukanova | January 6, 2023
By Tatyana Tsukanova, Lionel Saul As 2022 draws to an end, we can all agree that it has been, once more, a roller-coaster ride for the hospitality industry. However, there is no time to reflect on this year as everyone is already looking ahead to 2023 and predicting which trends will impact our industry. We have summarized eight dominant trends and three springs of innovation we can’t ignore. And, traditionally, some inspiring ideas for you for this Christmas season! Industry insights Trends within trends Exchange rates affecting travel and tourism As of December 2022, the U.S. dollar is at a favorable exchange rate agai...
