taylor smariga
Benchmark Hospitality International Names Kirsten Ponza Director of Food & Beverage at Chaminade Resort & Spa
Taylor Smariga | May 9, 2016
The Woodlands (Houston), Texas, May 2016 … Benchmark Hospitality International, a leading U.S.-based hospitality management company, has named Kirsten Ponza director of food & beverage for Chaminade Resort & Spa, the award-winning Benchmark Resort® located in Santa Cruz, California. Kevin Herbst, general manager for the resort, which overlooks the city and Monterey Bay, made the announcement. "I am so pleased to announce Kirsten's new position, which represents a promotion for her at our resort," said Mr. Herbst. "She has brought incredible culinary talent and creativity to Chaminade, first as pastry chef, then as our...
Can You Increase Bookings With Color Psychology?
Taylor Smariga | September 11, 2015
By Taylor Smariga Color influences our perception. It can change the way we think and feel about things.. For example, studies show that yellow stimulates appetite, whereas blue suppresses it. Darker colors like red and black can increase visual weight, while pastels lighten things up. More interestingly, perhaps, teams wearing red win more often! But how can they be used to power up your hotel website for maximum conversions? In today's post, we'll look at the power color does—and doesn't—have to drive a potential guest's decisions. Let's go. Color: How It Steers Our Emotions Colors are often used to com...
