taylor swift
Taylor Swift Drove London Hotel Performance in August
CoStar Group | September 11, 2024
WASHINGTON – 11 September 2024 – London hotels saw a spike in hotel performance during Taylor Swift’s Eras Tour, according to August preliminary data from CoStar. CoStar is a leading provider of online real estate marketplaces, information, and analytics in the property markets. August 2024 (year-over-year % change): Occupancy: 83.9% (+2.7%) Average daily rate (ADR): GBP191.94 (+5.1%) Revenue per available room (RevPAR): GBP160.98 (+8.0%) On 15-17 and 19-20 August, Swift wrapped up the European leg of her tour at Wembley Stadium. Hotel performance levels reached a monthly high on the night of the third concert (Sa...
Taking the “Swift Lift” Overseas
U.S. Travel Association | May 24, 2024
By Joshua Friedlander This summer, millions of Americans will travel to Europe, many to visit historical cities and one-of-a-kind beaches like Sitges, Biarritz, Tropea and Mykonos. But in Europe this year there is another one-of-a-kind attraction drawing travelers from the States in record numbers—the European leg of Taylor Swift’s “Eras” tour. Taylor's record-setting concerts across the U.S. in 2023 made fans and economists alike rethink the impact an artist can have on a city or region. With ticket prices regularly reaching 4-digit levels, and fans traveling distances reminiscent of festivals like Coachella, the economic impac...
U.S. Hotel Performance Enchanted by Taylor Swift’s “The Eras Tour”
STR | June 12, 2023
Analysis by M. Brian Riley The hotel industry knows concerts “all too well,” as they have long been one of the top catalysts for high occupancy nights and premium room rates. That dynamic has been center stage over the last three months, as Taylor Swift’s “The Eras Tour” added $98.2 million in room revenue to the U.S. hotel industry. Remaining tour dates over the rest of the summer are also leading to spikes in bookings. Methodology The U.S. leg of the tour began in mid-March and will conclude in August. To measure the impact at the tour’s halfway point, STR analyzed hotel performance for the nights of the first 28 shows ...
