How and Why Hotels Should Prioritize Spending on Tech

Mark Van Amerongen | October 9, 2018

By Mark Van Amerongen From payment securities and guestroom technology to amenities and even internal processes like revenue management, tech is everywhere throughout—and behind the scenes of—a hotel. But how should hoteliers prioritize investments into technology? What pieces of technology have the biggest impact on the customer experience? Which tech investments come with the biggest risk versus potential rewards? And what tech truly improves bottom-line results? These are tough questions, and hotel owners and operators who are on the front lines are grappling with these questions every day. And while definitive answers mi...