The Oak and the Willow: The Urgency of Tech Architecture Overhaul in Hotels

Aaron Shepherd | September 13, 2023

By Aaron Shepherd There is an old parable about the oak and the willow. When a storm approaches, everyone assumes that the mighty oak will be the last one standing, yet its rigidity causes it to shatter under the storm's force. Meanwhile, the willow bends with the wind, leveraging its flexibility to survive the storm unharmed. In the travel and hospitality industry, being the willow means adaptability, speed, and efficiency. It’s clear hoteliers today face a stark new reality: technology is more vital to all aspects of hospitality and travel than ever before. Why? For one thing, it’s a competition game changer. The next decade will be ...