technology public relations
What’s New in B2B Marketing?
Softscribe Inc. | September 7, 2016
Meet with us at Hotel Data Conference September 6 - 8 in Nashville, Tennessee The Micro + Visual Trend: All Grown Up NASHVILLE – September 7, 2016 – Technology companies that sell into the global hospitality market are asking, "What's new in business-to-business marketing?" The answer is, a maturing Micro + Visual trend that entertains and informs via newsletters, whitepapers, and short videos with pings of humor, says Julie Squires, CEO of Softscribe Inc., one of the industry's leading tech PR firms. Squires is attending the 8th annual Hotel Data Conference, September 6 to 8, 2016 at the Omni Nashville Hotel with a group o...
How to Prepare for Sales Success during Hospitality’s Golden Age
Softscribe Inc. | June 21, 2016
3-Step Process Can Increase Sales for Tech Vendors. New Orleans – June 21, 2016 – "Frankly, I think for the rest of our lives, all things being equal, are going to be fantastic in terms of what's going to happen in travel, tourism, and hospitality," Hilton Worldwide CEO Chris Nassetta told attendees at the 38th annual NYU International Hospitality Industry Investment Conference. It is a golden opportunity for tech providers. What are you doing about it? Many hotel companies will acquire new systems to grow. These include business intelligence, mobile solutions, all-in-one Property Management Systems, wayfinding, energy manag...
Venza Engages Puzzle Partner to Increase Brand Awareness and Solidify Thought Leadership Presence
Puzzle Partner | May 26, 2016
Toronto, CA, – May 26, 2016, Puzzle Partner Ltd., today announced that they have welcomed new client Venza, the leading global provider of solutions that enable hospitality organizations to mitigate data security vulnerabilities and ensure compliance. As the company expands its brand and scope of offerings for hotels over the course of 2016, Puzzle Partner will support messaging, content and public relations strategies for Venza. "The team at Puzzle Partner is unwavering in its commitment to bold, brave ideas," said Daniel Johnson, VENZA's COO. "Their experience and connections in the travel and hospitality space make them uniquel...
How Hotel Technology Providers Can Increase Referrals from Social Media
Softscribe Inc. | December 16, 2015
#1 Action: Immediately Post Press Releases to Your Website for Instant Linking Bentonville, AR – December 16, 2015 – Softscribe Inc., an award winning technology public relations firm based in Bentonville, AR, shares 3-steps hotel technology providers can take to increase sales and qualified referrals from social media channels. "The digital nature of marketing today means small changes deliver big results for our best-in-class technology clients," said Julie Keyser-Squires, CEO of Softscribe Inc. "Fine-tuning the technical aspects and marketing processes behind a company's social media presence is essential. To increase sa...
Mobile, Brands, Hotel Tech Insights!
Softscribe Inc. | June 11, 2015
What tech stories do hoteliers read? Softscribe Inc. reports. Atlanta - June 11, 2015 - Softscribe Inc., an award winning Atlanta-based technology public relations firm, will attend the 43rd annual HITEC conference, June 15 to 18 in Austin, Texas, with a group of its best-in-class technology company clients. "Of the almost 100 benefit-oriented press releases and stories we created for our clients since last year's HITEC, hoteliers most read the pieces about mobile, brands and technology insights," said Julie Keyser-Squires, CEO of Softscribe Inc. "Hoteliers are eager to learn about the technology their guests demand, ...
jlnpr Launches Affordable PR Package for (Travel) Businesses on a Budget
jlnpr | March 5, 2014
March 5, 2014 – Toronto, ON – This week, jlnpr, a full-service PR and marketing agency dedicated to the travel and hospitality industry, launched a new public relations service for businesses who don't have the budgets to afford a full-time PR person or agency: the DIY (do-it-yourself) PR package. The package makes PR accessible (and affordable!) for every business – no matter their size, goals or budget – by providing all of the information and the step-by-step instructions necessary to execute a successful campaign, start-to-finish, without the significant investment that outsourcing PR can sometimes require. For a low-cost, o...
