technology sales
DO’s and DON’Ts of Selling Tech to Hotels
Terence Ronson | April 29, 2024
By Terence Ronson INTRODUCTION This DOCUMENT outlines challenges CIOs and CTOs face when approached by tech vendors, highlighting communication issues that lead to frustration. It provides DOs and DON’Ts to help tech sellers effectively engage with decision-makers. This advice is backed by Martin's 35 years of International experience, where he managed tech deployment across hotels in the APAC region. His insights are valuable for vendors aiming to successfully market to the hospitality industry, emphasizing best practices for positively impacting guest experiences through technology. These do’s and don’ts are by no means an exhaus...