ted rogers school of management report
Airbnb Guests Tend to Be Motivated by Low Cost, Use It as a Hotel Substitute: Ted Rogers School of Management Report
Ted Rogers School of Management at Ryerson University | October 7, 2016
Professor Daniel Guttentag, a professor with the Ted Rogers School of Hospitality and Tourism Management, is the author of a new report that examined the motivations of tourists to book Airbnb over other accommodations. Travellers who use Airbnb tend to be motivated by the service's practical benefits (low cost, convenient location, and household amenities), and usually rent entire homes rather than sharing the accommodation with a host, finds a new report released by Ted Rogers School of Management at Ryerson University. "This is one of the first studies of its kind to examine the motivations of Airbnb tourists," says Daniel Guttentag...