text messaging
Texting Guests Is About to Be a HUGE Legal Liability That Can Cost a Hotel 4% of Its Annual Revenue
Einar Rosenberg | May 4, 2018
By Einar Rosenberg Every GM knows the equation for implementing new hotel services. Benefit must be greater than the cost. In 2017, the most popular new craze for hotels was text messaging guests. The cost was low and the benefits were high. But in 2018, that cost is going to sky rocket, thanks to the GDPR or General Data Protection Regulation. If your hotel hasn't heard of the GDPR yet, you better learn fast, because it's going to change how nearly every hotel around the world does business. At its core, the GDPR is the strongest consumer privacy and protection laws in history. Though the GDPR was created by the EU, it's no...
How This Newly-Opened New York Boutique Creates Relationships With Guests Before They Even Arrive On Property
ALICE | August 7, 2017
New York, NY -- Newly opened Life Hotel has selected ALICE's guest text messaging and staff technology to facilitate guest communication and power staff operations. ALICE, the hospitality industry's leading operations platform, connects every department in a hotel with one platform for all staff communication and guest requests. Life Hotel - a 98-room boutique that opened this spring in the original Nomad-neighborhood home of Life Magazine - was initially looking for a guest engagement tool, but chose the multi-purpose ALICE platform over a handful of other vendors, once they saw how ALICE improves staff coordination and request managem...
