Long-Vacant Salvation Army Building Reborn as The Asbury in Asbury Park, New Jersey

iStar | June 1, 2016

Asbury Park, NJ (June 1, 2016) – A lawn with a white picket fence isn't standard at hotels - especially on the roof overlooking the Atlantic Ocean. But The Asbury, which opened Memorial Day weekend, is the opposite of standard. An exuberant reimagining of the classic beach hotel, The Asbury feels like Asbury Park itself – spontaneous, original, and surprising, with rock 'n' roll energy. The Asbury's opening marks the next chapter in Asbury Park's thrilling rebirth. The first new hotel in Asbury Park in more than 50 years, the 110-room property is part of the multi-billion-dollar redevelopment plan by Master Developer iStar (...