Boutique Hotels 9th Annual BLLA 2021 Event: The Awakening

BLLA | December 7, 2021

The Boutique Lifestyle Leaders Association (BLLA) online event hit the ground running early on October 25th, 2021. With more than 130 speakers and 56 sessions, the promise is that this year’s theme “The Awakening” will shake off the complacency, fear, and hesitancy that’s become chaotic for many hoteliers during the pandemic. The dynamic mother-daughter duo behind BLLA, Frances Kiradjian, alongside Ariela Kiradjian kicked off the event. Ariela reflected on the BLLA mission: “To make the simple and boring in this industry, interesting. We progress boutique hospitality into the future.” Covid changed everything. But hoteliers have...