Choice Signs With The Brittano Group to Develop Ascend Hotel Collection in South Boston, Virginia

Choice Hotels International, Inc.  | January 11, 2023

ROCKVILLE, Md., Jan.11, 2023 -- Choice Hotels International, Inc. (NYSE:CHH) has finalized an agreement with The Brittano Group, Inc. to develop a new member of the Ascend Hotel Collection in South Boston, Virginia: The Rook Hotels. This agreement marks the first Ascend hotel awarded through the company's emerging markets franchise development program in 2022, as Choice advances its longstanding commitment to increase diversity across the hospitality industry. To commemorate the occasion and the Ascend Hotel Collection's continued growth into travelers' favorite vacation destinations, Choice Hotels executives and represen...