How Marketers and Employers Can Provide a Spirit of Vacation All Year

The Conference Board | June 29, 2023

What people seek on their vacation provides a window into their emotional, mental, and even physical needs. These insights can serve as input—at any time of the year and for companies beyond the travel sector. Marketing and employer branding strategies can offer delights, experiences, and sensations similar to those which people look for on vacation. Insight for What’s Ahead: The June edition of the Consumer Confidence Survey® from The Conference Board  shows that people across age groups want to have a good time with friends and family, escape daily routines, and enjoy good food. But there are differences: under 35-year-olds are...