U.S. Hotel Performance Enchanted by Taylor Swift’s “The Eras Tour”

STR | June 12, 2023

Analysis by M. Brian Riley The hotel industry knows concerts “all too well,” as they have long been one of the top catalysts for high occupancy nights and premium room rates. That dynamic has been center stage over the last three months, as Taylor Swift’s “The Eras Tour” added $98.2 million in room revenue to the U.S. hotel industry. Remaining tour dates over the rest of the summer are also leading to spikes in bookings. Methodology The U.S. leg of the tour began in mid-March and will conclude in August. To measure the impact at the tour’s halfway point, STR analyzed hotel performance for the nights of the first 28 shows ...