Swire Hotels Launches New Brand, The House Collective

Swire Hotels and Swire Restaurants | June 29, 2015

Hong Kong, June 29 2015 - Swire Hotels is happy to announce the launch of The House Collective brand. With a growing portfolio of the luxury hotels in China, The House Collective brings together each "House" hotel under a single brand. The name suggests a collection of residences or homes with a strong design collaboration and intent. It also positions the "collective" as home to a cooperative enterprise and a group of close-knit, like-minded people working together towards a common goal. Each property of The House Collective has its own distinctive character and sense of style, comprising a group of refined, highly individual hotels th...