The QHotels Group Announces Rebrand to The QHotels Collection

The QHotels Collection | September 30, 2021

The QHotels Group has announced their rebrand to The QHotels Collection with the unveiling of a new identity. The change echoes the transition of the group’s hotels under one cohesive identity, with creating meaningful connections at the core of the brand’s values. Formerly known as The QHotels Group, the new name for the collection of 21 hotels and resorts across the UK has been influenced by the decision to clarify the collective brand identity under one umbrella. The company has been working tirelessly over the past 18 months to define their positioning in the hospitality industry moving forward. Richard Moore, Group Chief Execu...