the rainmaker group
The Rainmaker Group, a Cendyn company, Receives Top Honor in Gaming & Hospitality Industry Awards
Cendyn | October 21, 2019
Cendyn’s newly acquired revenue management firm recognized for excellence in partnership, innovation and transformation by the gaming hospitality community Boca Raton, Florida – October 21, 2019 – The Rainmaker Group, a newly acquired Cendyn company, brought home top honors at Gaming & Leisure’s 2019 industry award ceremony, securing the “Platinum Award for Guest Valuation,” the organization’s top accolade recognizing exemplary commitment to transformation, innovation and partnership. This is the highest honor given out by the organization, whose awards are selected by the Gaming and Leisure Board, comprised of property l...
Cendyn Announces Acquisition of The Rainmaker Group
Cendyn | August 1, 2019
Boca Raton, Florida, USA, Thursday, August 1, 2019 - Cendyn, the leading innovator in hotel CRM and hotel sales platforms for the hospitality industry, today announces the acquisition of The Rainmaker Group, a leading revenue and profit optimization platform for hotels, resorts and casinos. The acquisition of The Rainmaker Group’s integrated solutions will enable Cendyn to drive performance across all aspects of the hotel business. Aligning operations, marketing, sales, and now, revenue will provide hoteliers with the means to optimize their strategies and drive performance and loyalty across their businesses. As part of the acquisition,...
Rainmaker Announces New Website Launch
Rainmaker | June 26, 2019
ALPHARETTA, GA. — June 26, 2019 — - The Rainmaker Group (Rainmaker), a leading provider of cloud-based hospitality revenue and profit optimization software, is proud to announce the launch of its newly redesigned website at letitrain.com The new comprehensive website brings together the Rainmaker platform of solutions into a more visual experience while providing customers and site visitors access to a wealth of content, webinars and learning resources. "We are excited to debut our new company website,” says Mike Cowles, Rainmaker CEO. “The new design and improved readability will be a much more enjoyable viewing experience ...
Rainmaker VP to Participate in Panel Discussion at HSMAI ROC
Rainmaker | June 13, 2019
ALPHARETTA, GA. — June 13, 2019 — The Rainmaker Group today announced that Dan Skodol, the company’s vice president of revenue analytics, will participate in a panel discussion at HSMAI’s Revenue Optimization Conference, which will be held June 18-19 at the Minneapolis Convention Center in Minneapolis, MN. The company is a Platinum Sponsor of the event. Skodol will take part in the panel discussion entitled, “Think Differently About Revenue: Building a Better Room Merchandising Plan.” In this session, a group of industry professionals will discuss potential benefits of dynamically yielding at a granular, room type level. They ...
The Transformative Power of BI in the Hotel Industry
Kevin Duncan | May 30, 2019
By Kevin Duncan, Senior Director, Strategic Commercial Initiatives at The Rainmaker Group "Perhaps the most critical component for success of the modern enterprise is its ability to take advantage of all available information both internal and external."1 This quote captures the essence behind an increasing emphasis on business intelligence (BI) among the world's top sectors. An emphasis that stems from the exponential growth of data now created and collected in organizations, with no signs of a slowdown. The International Data Corporation predicts that the collective sum of the world's data will reach 175ZB by 2025.2 Unfortunately, man...
Rainmaker Enters Q2 With High-Growth Momentum and Exciting New Advances
Rainmaker | April 16, 2019
Alpharetta, GA – April 16, 2019 - The Rainmaker Group (Rainmaker), a leading provider of cloud-based hospitality revenue and profit optimization solutions reports continued growth coming out of Q1, a steady pipeline and new advances to their revenue and profit optimization suite of solutions. "We're excited to kick off 2019 with a strong sales quarter," says Mike Cowles, CEO at Rainmaker. "We've added a lot of great names to our growing customer list, continued to make strides in expanding our global footprint, and are making great product enhancements to help our growing all-inclusive customer base." Rainmaker had a very successf...
Perception Is Reality: Pricing Psychology for Hotel Revenue Managers
the Author | April 9, 2019
By Dan Skodol, Vice President of Revenue Analytics, The Rainmaker Group "All our knowledge has its origin in our perceptions." ~ Leonardo da Vinci Is a pair of $50,000 Sennheiser Orpheus headphones really fifty times better than a pair that costs $1,000? Expensive items and experiences are often branded as high quality, exclusive, or bespoke. But are they really better than their less-expensive counterparts? And what truly motivates people to pay more for something? In the hectic daily life of a hotel revenue strategist, coming up with optimal pricing presents the greatest challenge – a challenge that's typically handled through r...
The Top 7 Hospitality Trends Every Hotelier Should Watch in 2019
Tammy Farley, President & Co-Founder, The Rainmaker Group | January 30, 2019
By Tammy Farley, President & Co-Founder, The Rainmaker Group Last year proved to be a strong one for the U.S. hotel industry, with occupancy, average daily rate (ADR), and revenue per available room (RevPAR) all trending positively. For 2019, STR and Tourism Economics1 optimistically project another year of growth. Changes in supply, however, will impact local market occupancy levels and hoteliers' pricing power, with many hotels experiencing more intense competition among key guest segments. To maintain profit margins, and stay ahead of the curve, consider your business in light of these top seven hospitality trends. Appealing to N...
