the smart hoteliers guide
By Popular Demand: HeBS Digital Hosts Timely Webinar on How to Budget for 2016
HeBS Digital | October 14, 2015
The industry's leading digital technology, full-service hotel marketing and website design firm will host a webinar covering its 10th annual guide to digital marketing budget planning, providing hoteliers with expert analysis and invaluable insight into the 2016 digital landscape. NEW YORK, NY (October 14, 2015) – Due to popular demand, HeBS Digital will host The Smart Hotelier's Guide to 2016 Digital Marketing Budget Planning Webinar on Thursday, October 22nd at 2 p.m. ET (11 a.m. PT). The webinar will help hoteliers in the final stages of 2016 budget planning by covering the top action items in the digital marketing landscape. I...
Is Hospitality Ready for the Post-Rate Parity Era?
the Author and HeBS Digital | September 9, 2015
By Max Starkov Background There has been a lot of talk in the press and discussion forums about the "fall" of rate parity in Europe and its implications. Most of the new rules and proclamations in Europe thus far concern Most Favorite Nation (MFN) clauses in the hotel-OTA agreements. In the case of France, a new "rate parity" law was adopted in August, which directly affected the rate parity clauses in the hotel-OTA agreements in this country, and most probably will have Pan-European repercussions as well. I believe one of the reason for the confusion about what exactly is happening and has happened in Europe is that the analysts and ed...
HeBS Digital to Host The Smart Hotelier’s Guide to 2016 Digital Marketing Budget Planning Webinar
HeBS Digital | August 20, 2015
Summary: The industry's leading digital technology, full-service hotel marketing and website design firm will host a webinar covering its 10th annual guide to digital marketing budget planning, providing hoteliers with expert analysis and invaluable insight into the 2016 digital landscape. NEW YORK, NY (August 20, 2015) – HeBS Digital will host The Smart Hotelier's Guide to 2016 Digital Marketing Budget Planning Webinar on Thursday, August 27th at 2 p.m. ET (11 a.m. PT). The webinar will help hoteliers kick off the 2016 budget planning season by covering important and emerging factors of the digital marketing landscape. In 2016, simpl...
