Red Roof Launches First Soft Brand, The Red Collection, with 2018 Opening of The St. Clair Hotel in Downtown Chicago

Red Roof | September 26, 2017

CHICAGO, Sept. 26, 2017 -- Following comprehensive consumer research, Red Roof has launched The Red Collection, the first soft brand in the company's 44-year history, with the opening of the first property, The St. Clair Hotel™ in Downtown Chicago. Red Roof's research found that today's upscale economy travelers are not looking for hotels that are identified as "trendy" or "hip"—which they equate with expensive and fleeting. Instead travelers are looking for modern, accessible and affordable properties with enhanced amenities in the hearts of cities they love, prime locations near the things t...