third-party reviews
Why Hotels Benefit From a Proactive Approach to Reputation Management
Thomas Zarikian | March 20, 2023
Improve communications with guests and give hoteliers the ability to shape their hotel’s reputation By Thomas Zarikian As hoteliers, we often discuss reputation management as if we are reacting to bad feedback with no other recourse. Our guests arrive on property, we give them the best experience possible, which reflects in our review scores – we all know the drill. However, it’s now possible for hotels to take a proactive approach to reputation management by using digital communications technology to intercept guest requests and reviews as they appear. Hoteliers can now use technology to shape their reputation rather than allowin...
Reputation Management for the Post-Covid Hotel
Larry Mogelonsky | September 9, 2020
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) How has reputation management for hotel brands evolved in the wake of the pandemic? Do travelers rely more or less on third-party reviews? Have their top criteria for judging a property changed? Can we attribute a specific dollar amount for how much a good or bad review will cost an organization? These are some of the questions I ask myself when confronting this relatively new field. So that we’re all on the same page, when we refer to reputation management we are discussing the capacity of user-generated content (UGC) stemming from a guest’s experience to alter another customer...
