Miraval Group Appoints 28-Year Travel Industry Veteran to Lead Marketing

Miraval | April 25, 2016

DENVER (April 25, 2016) – Miraval Group today announced the appointment of Thomas P. Botts, a 28-year travel industry veteran, as senior vice president and chief marketing officer, responsible for developing and executing all marketing strategy designed to drive customer acquisition, retention and profitability across its growing luxury resort, spa and wellness portfolio. Reporting to Steven A. Rudnitsky, Miraval Group president & chief executive officer, Botts will lead digital and traditional marketing, public relations, customer relationship management, advertising, sales, revenue management and distribution initiatives fro...