Thomas Zarikian
Why Hotels Benefit From a Proactive Approach to Reputation Management
Thomas Zarikian | March 20, 2023
Improve communications with guests and give hoteliers the ability to shape their hotel’s reputation By Thomas Zarikian As hoteliers, we often discuss reputation management as if we are reacting to bad feedback with no other recourse. Our guests arrive on property, we give them the best experience possible, which reflects in our review scores – we all know the drill. However, it’s now possible for hotels to take a proactive approach to reputation management by using digital communications technology to intercept guest requests and reviews as they appear. Hoteliers can now use technology to shape their reputation rather than allowin...
Digitally Connecting With Guests Onsite Boosts Service, Satisfaction Scores & More
Thomas Zarikian | May 26, 2022
Leveraging the hotel’s web-based Guest App to gauge satisfaction early in the guest journey will go a long way in improving net promoter scores and showing guests and staff that you care By Thomas Zarikian As a hotelier, it’s my job to ensure that guests have an excellent time from the moment they enter our doors or engage with staff. We often think about the front desk as the point of first impressions, but we can easily forget other guest service touchpoints, from airport shuttle service and guest parcel storage/retrieval to room service ordering and request fulfillment. As we all know, it is very hard to run a glitch-free operation. ...
Adding a Guest Experience Management Mobile App Is Aiding the Labor Crisis
Thomas Zarikian | December 8, 2021
5 ways a task-oriented mobile app can help hotels attract and retain talent while improving operations, driving revenues, and ensuring positive online reviews By Thomas Zarikian In today’s world there is an app for almost anything, and one can’t deny that apps have greatly simplified our lives. Just think of how many apps you’ve used today! Some you may even deem essential to your daily professional life. Yet, for some reason, it seems the hotel industry has fallen behind in adopting the technology and leveraging the increased productivity that apps bring. Contrast that with the airline industry, which is at the forefront of technol...
